Abercrombie struggles for sales

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The teen retailer’s sales fell for the 14th straight quarter. As Fred Katayama reports, the company also issued a weak outlook, and shares tumbled.

Abercrombie struggles for sales

Abercrombie & Fitch still struggling to turn on the teens. The apparel retailer’s sales fell for the 14th straight quarter. Weak traffic at its flagship stores and a drop in tourist shoppers slammed sales. The company’s loss widened.

A&F has been remodeling its Hollister stores and luring away designers from top brands to try to spruce up traffic, but sales of that brand fell, too. Fast-fashion retailers such as H&M and Zara have eaten into its business.

Cowen analyst Oliver Chen said, “Changes will take time as the company needs to generate renewed awareness and traffic.”

The company issued a grim outlook, saying comparable sales will remain “challenging” and that flagship and tourist locations will continue to be a drag on its business.

Abercrombie and Fitch shares, down 15 percent this year, dropping further in early trading.

Tags : sales, Struggles, Abercrombie

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