Asia Pacific helps Heineken raise the bar

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Heineken NV , the world’s second-largest brewer, has reported an increase in third-quarter beer sales, with growth in all regions except Europe and the United States. As Kate King reports, it’s latest strategy involves betting on Formula One to help it reclaim the title of leading global lager from Budweiser.

Asia Pacific helps Heineken raise the bar

Tags : Heineken results, Heineken resultsasia pacific, Dutch brewer, europe, Increased sales, beer, asia pacific

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