Audi becomes Guinness World Record holder with largest newspaper ad

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Audi scores a Guinness World Record for the world’s biggest newspaper insert advertisement. UPSOUND The new promotional campaign “Audi Real Size” features a real-size image of an A3 Sportback model

Audi becomes Guinness World Record holder with largest newspaper ad

Audi scores a Guinness World Record for the world’s biggest newspaper insert advertisement.

UPSOUND

The new promotional campaign “Audi Real Size” features a real-size image of an A3 Sportback model in giant poster format.

SOUNDBITE: Michael Lohe, Marketing director of Audi Japan, saying (English):

“We not only want to bring beautiful cars to this beautiful country, we also want to advertise in a new way. We have, at Audi, the word progressiveness and we tried to find a progressive ways of communication.”

The poster will be inserted into Japanese national Asahi Shinbun, which issues more than 6.8 million prints a day.

Tags : newspaper, largest, with, Holder, record, guinness, Becomes, Audi

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