Drug price hikes can hurt company reputations: White House

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White House spokesman Josh Earnest says pharmaceutical firms risk damaging their reputations “by being greedy and jacking up prices” amid criticism over Mylan NV’s sharp cost hike of its allergy drug EpiPen. Rough Cut (no reporter narration).

Drug price hikes can hurt company reputations: White House

ROUGH CUT (NO REPORTER NARRATION)

The White House on Wednesday (August 24) said pharmaceutical firms risked damaging their reputations with big price hikes, but it sidestepped commenting directly on Mylan NV’s decision to raise the price of its severe allergy treatment drug EpiPen.

“I’m obviously not going to make specific comments to specifically second guess the pricing strategy … of one private enterprise,” White House spokesman Josh Earnest said at a news briefing.

“I will observe, however, that pharmaceutical companies that often try to portray themselves as the inventors of life-saving medication often do real damage to their reputation by being greedy and jacking up prices,” he said.

Tags : House, white, Reputations, Company, Hurt, Hikes, price, Drug

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