High-end retail store attempts world’s longest fashion show
Jammu (J&K), Dec 22 (ANI): A fashion store attempted to create a world record for the longest fashion show to mark its first anniversary celebrations in Jammu. 20 models from across the country participated in the show, organised by fashion store ‘Allure’ as it attempted the Guinness World Record. Store owner said the show aimed at depicting womanhood and showcasing the strengths of women through its theme. The organisers claimed the show was a success as it lasted for at least 25 hours without a break. No Guinness Book of World Records official, however, was present at the event.
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