Fans line up outside the Apple store in New York City to be among the first to buy the new iPhone 7, which goes on sale in the United States. Rough Cut (no reporter narration).
New York fans line up for iPhone 7
ROUGH CUT (NO REPORTER NARRATION)
Fans line up outside of the Apple store in New York City on Friday morning (September 16) to snap up the new iPhone 7, which goes on sale for the first day in the United States. Rough Cut (no reporter narration).
Earlier, Apple enthusiasts in Asia were the first to be able to purchase the new phone, with customers in Sidney and Shanghai cheering as they left stores brandishing their purchases, flanked by applauding sales staff.
But underneath the usual fanfare, the crowds of enthusiasts and overnight campers were smaller than in past years.
Some customers complained after the larger version and models with the new jet-black colour sold out.
In part, online pre-ordering has made queues unnecessary for all but diehard fans, and in Chinese stores only those who had ordered in advance were queuing to collect.
Sales in China will be the acid test for Apple’s year ahead: the success of the iPhone 6 in China drove sales last year, while the slower-burn 6S contributed to Apple’s first global revenue drop in over a decade earlier this year.