Nissan’s ambitions for China are substantial -CEO

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(SOUNDBITE) (English) REUTERS REPORTER, JANE LANHEE LEE, SAYING: “China’s economy is facing its worst year in a quarter of a century, but many carmakers continue to plough investment into the country

Nissan’s ambitions for China are substantial -CEO

(SOUNDBITE) (English) REUTERS REPORTER, JANE LANHEE LEE, SAYING:

“China’s economy is facing its worst year in a quarter of a century, but many carmakers continue to plough investment into the country.”

We met up with Nissan CEO Carlos Ghosn at the Shanghai Auto Show and asked him his strategy for the world’s largest car market.

(SOUNDBITE) (English) PRESIDENT & CEO, NISSAN MOTOR CORPORATION, CARLOS GHOSN, SAYING:

“We have invested massively in China. We have the new Danyang plant which started production a few months ago. So in a certain way, you know, we made already a lot of investments in China. And I think now we need to make sure that we are filling this capacity that we have installed. Probably others have waited a little bit before making this decision. Still, five to six percent increase in the Chinese market represents as you know, more than one million car- one additional million cars a year. Which creates a lot of space for carmakers to grow and to develop as long as they are appealing to the consumer. But I think overall, we are investing in China, we’re going to continue to invest in China. Again, our ambitions for the Chinese market are substantial. They are based on new products, new technologies, and also the fact that Nissan want to play a role as the largest Asian, and certainly Japanese brand in China.”

(SOUNDBITE) (English) REUTERS REPORTER, JANE LANHEE LEE, SAYING:

“Ok so we’re talking about Asia now, what kind of prospects or investment plans do you have for other Southeast Asian countries?”

(SOUNDBITE) (English) PRESIDENT & CEO, NISSAN MOTOR CORPORATION, CARLOS GHOSN, SAYING:

“We have been finishing now a period of very heavy investments. Where we invested in China. We have invested in Thailand. We have invested in Indonesia. We have made massive investments for the last three to four years. These investments now are starting production. So now we are in a certain time of consolidation for these investments. Of making sure that we are ramping up production and we are getting the return from all these investments. So I would say we are in a period of time now where we are much more ramping up all the investments we have been making. Much more than adding to these investments.”

(SOUNDBITE) (English) REUTERS REPORTER, JANE LANHEE LEE, SAYING:

“Nissan itself has seen a five percent drop in sales in March, so how do you cope with that? I mean a lot of other Japanese companies are having problems here.”

(SOUNDBITE) (English) PRESIDENT & CEO, NISSAN MOTOR CORPORATION, CARLOS GHOSN, SAYING:

“Well you know, I think if you’re always going to find a week, or two weeks, or one month. I take a quarter. On the first quarter of this year Nissan in passenger cars – because you have to make a distinction between passenger car and light commercial vehicle – in passenger car has had a growth of more than 15 percent while the market was up by 11 percent. Passenger car. Light commercial vehicle was a completely different story. And one of the reasons for which light commercial vehicle we did not perform as well as the market is because our offer following Euro 4 started in March. So I’m not at all worried about it. In passenger car, things are going well. We are establishing the situation. And in light commercial with the arrival of the new technology that we put in the light commercial we should pick up steam. So I’m optimistic for 2015 for Nissan in China.”

ENDS

Tags : ceo, Substantial, china, Ambitions, Nissans

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