American designer Ralph Lauren transforms a section of the sidewalk next to his flagship store into a runway to show a collection inspired by the American West. Rough Cut (no reporter narration).
Ralph Lauren’s Wild West
ROUGH CUT (NO REPORTER NARRATION)
STORY: Veteran fashion designer Ralph Lauren staged his first runway-to-retail show on Wednesday (September 14), on the penultimate day of New York Fashion Week: the Shows.
The runway was built from the ground up between two of Lauren’s flagship stores on Madison Avenue, and spanned an entire city block.
“This location is sort of my part of the city that says ‘Ralph Lauren’ on all quarters of the corner. So it’s very exciting to be back here, I have two beautiful stores of fashion. I have a children’s store, and it’s a great part of New York,” Lauren explained about his location choice.
Celebrities including actresses Julianne Moore and Jessica Alba and model Rosie Huntington-Whitely packed the front row of the glass structure runway that took three days to complete.
The collection Lauren explained in a statement was inspired by the “rugged American West,” and made use of different shades of earth tones, fringes and oversized western-style belts.