Tradition of sending greeting cards remains alive in India

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Jaipur, Coimbatore, Dec 31 (ANI): Despite the popularity of social media websites, some people in parts of India are trying to keep the tradition of sending greeting cards on special occasions alive. With New Year just around the corner, enthusiasts in Rajasthan thronged gift shops to buy greeting cards for their loved ones. However, in Coimbatore, the cost effective e-cards remained a popular option among the people. Although industry data shows retail sale of greeting cards have declined, institutional sale has seen a surge as most of the companies prefer to send greeting cards to their clients or customers.

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