Varanasi (U.P.), Nov 01 (ANI): The 23rd Ganga Mahotsav kicked off at the Rajendra Ghat on the banks of River Ganga in holy city Varanasi on Tuesday. The annual festival, that provides a platform to showcase finest crafts and culture together, will conclude on November 3rd this year. Every year, the festival commences on ‘Prabodhini Ekadasai’ and ends on Kartik Poornima’ or the full moon day in the Hindu month of Kartik. During this festival, the banks of River Ganga are illuminated with lamps while people from India and abroad take bath in the river during morning hours.